Dana

A shop assistant for Shopify

Shopify app

Most store chatbots can only talk. Dana adds to cart.

She finds the product, narrows the options with the shopper, and asks before she acts. Real catalogue, real variants, real prices.

Install from the Shopify App Store

Free plan. 14 days of Pro to start.

On your storefront

do you have the linen shirt in green?

In stock in S, M and L. Which size?

medium

Add green, medium to your cart?

yes

Added to cart

Linen Shirt — Green, M

$68.00

What it does, and how

Every line here is behaviour you can watch on your own store within a few minutes of installing. Nothing on this page is a number we have not measured.

  • It knows what you actually sell

    Your catalogue is indexed when you install and kept current by webhooks, so answers come from your products rather than a model's guess about them.

  • It will not invent stock

    You choose how much it may say — nothing, in stock or sold out, or exact counts. It would rather admit it does not know than confidently sell something you cannot ship.

  • It adds to cart, with the options right

    Ask for a green hoodie in medium and it opens the real variants and adds the one you picked. If that combination is not buyable it asks instead of substituting.

  • It asks before it acts

    Nothing reaches a cart without the shopper confirming it. The assistant proposes, the shopper agrees, and only then does anything happen.

  • A person can take over mid-sentence

    Your team sees the conversation live, takes it, and replies in the same window the shopper is already looking at. The assistant goes quiet the moment you do.

  • It reads your policies without being asked

    Returns, shipping and refunds are imported the first time you open the app, so it answers those from your own wording rather than from a guess.

  • You can see whether it paid for itself

    Orders that followed a conversation are attributed back to it, so the question is answered with revenue rather than with chat volume.

  • Your shoppers' data stays accounted for

    You set the retention window, export or purge on request, and the browsing events it records carry no IP address, user agent or fingerprint.

Prices

Billed through Shopify and charged to your Shopify invoice. You approve every charge on Shopify’s own page before anything is billed, and the free plan needs no card at all.

Two months free

Free

Free

No card needed

Enough to see whether the assistant helps before paying for it.

  • Answers from your products and policies
  • Recommends products and adds them to the cart
  • Hands the chat to you when a shopper asks
  • 50 conversations a month · 250 products
  • Pauses at the limit — never an unexpected charge
Install free

Starter

$15.83 /month

$190 billed once a year

Small catalogue, steady traffic.

  • 500 conversations a month · 1,000 products
  • Then $0.20 a conversation — Dana keeps answering

Everything in Free, plus

  • Answers “where is my order?” from real order data
  • Offers discounts and recovers leaving shoppers
  • Klaviyo sync and conversion analytics
  • Your own persona and tone
  • 12 months of history
Start 14-day trial

Most popular

Growth

$40.83 /month

$490 billed once a year

The tier most stores should land on.

  • 2,500 conversations a month
  • Then $0.20 a conversation — Dana keeps answering

Everything in Starter, plus

  • Unlimited products, training sources and history
  • Your branding — no Dana badge
  • 3 seats, with assignment and business hours
  • Saved replies for the answers you repeat
  • Priority support
Start 14-day trial

Pro

$124.17 /month

$1490 billed once a year

High traffic, large catalogue, no caps worth thinking about.

  • 15,000 conversations a month
  • Then $0.20 a conversation — Dana keeps answering

Everything in Growth, plus

  • 10 seats
  • Alerts when a shopper has waited too long
  • Per-agent volume and response times
Start 14-day trial

Past your monthly allowance a conversation is $0.20 — she keeps answering rather than stopping mid-sale, and a bigger plan includes them at a fraction of that.

Every paid plan starts with 14 days of Pro. Cancel from your Shopify admin at any time; you keep what you have already paid for until the period ends.